Below is a QuickTime movie showing a two-alternative economic choice process model in action (click here for Flash). Panel A shows a series of diffusion-driven decisions with 0 drift (black) carried out between a red and a blue dynamic threshold. Panel B shows the times between threshold crossings in corresponding colors. Panel C shows the reward rate earned for red-threshold crossings, and panel D shows the rate for blue. Panel E shows the reward structure of this “Harvard Game” task (Herrnstein, 1997); the x-axis shows the proportion of left button-press responses, corresponding to red threshold crossings. The “matching law” predicts convergence to the intersection of the red and blue reward functions, and the model behaves accordingly. Panel F shows how the model produces a real-time instantiation of melioration that leads to matching: response thresholds are at all times set inversely proportional to the reward rate earned for the corresponding type of response, and choice proportions are always equal to a simple ratio of starting-point to threshold distance divided by total inter-threshold distance (Simen & Cohen, 2009).

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