"In the 1920s the Russian film pioneer Lev Kuleshov demonstrated that audiences will take the same footage of an actor's face as signifying appetite, grief, or affection, depending on whether it is juxtaposed with images of a bowl of soup, a dead woman, or a little girl playing with a teddy bear. Using the computer, we can make use of the Kuleshov effect to create juxtapostions that are intentionally open to multiple meaningful interpretations."

-- Janet Murray, Hamlet on the Holodeck, 160.