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                     Like 
                      a tree, Oberlin's Lewis Center will grow and change over 
                      time. 
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              If 
              Oberlin were going at it alone, 
              this movement would fizzle. Fortunately, thoughts of green have 
              been reaching upper levels of corporate America, who are seeking 
              a happier union of environmentalism and 21st-century efficiency. 
              Aiding Big Business are six of the nation's leading environmental 
              thinkers who gathered in Oberlin in September for a symposium marking 
              the dedication of the Adam Joseph Lewis Center. Can buildings mimic 
              nature? Can they help promote a worldwide environmental movement? 
              Using the Lewis Center as an example, panelists debated questions 
              like these as they examined the ecology of the second industrial 
              revolution.  
              
                 
             
              CAN BUILDINGS BE LIKE TREES?  
               
             
              Perhaps they can. The Lewis Center is designed to run on sunlight. 
              It doesn't pollute. And its components aren't sent to landfills 
              when the building dies; they can biodegrade or be recycled. "Every 
              era has an image," says David Orr, chair of Oberlin's environmental 
              studies program. "The image of the industrial age is a machine. 
              That was the metaphor that preceded this building. The idea behind 
              the Lewis Center is to change the metaphor. This building, like 
              a tree, will grow and change over time."  
              
              The architectural revolution used by Lewis Center architects William 
              McDonough + Partners is patterned after trees. Trees run on solar 
              power, don't produce contaminants, and return to the earth as plant 
              food when they die and decay. On the drafting board, these ideas 
              translate into solar-powered buildings made of non-toxic materials. 
              But McDonough takes the concept a step further: He wants environmentally 
              oriented factories to produce non-toxic products. "If your car is 
              producing greenhouse gases, how can you say that it's a quality 
              product?" he asks.  
                
                The bad news is the price tag--nobody wants to venture a guess 
                as to how much it would cost to recreate our world along the environmental 
                model. The good news is that we don't have to give up our cars, 
                televisions, and other toxin-laden products. If industrial chemists 
                and technicians redesign our creature comforts to be eco-effective, 
                we can have our cars and drive them, too.  
                
                The idea behind this philosophy is simple: you don't have to clean 
                up a mess if you don't make it in the first place. The Lewis Center 
                offers a small-scale "how-to" model. The heating and cooling system 
                was designed to be largely a closed "loop" that taps geothermal 
                wells. A passive solar system absorbs the sun's heat during the 
                winter and keeps it out in the summer. "This building is strategic," 
                says McDonough. "It says these are the technologies that are coming." 
                 
                
                McDonough rejects many of the conventional environmental wisdoms 
                of the late 20th century, such as standard reduction programs 
                that merely downcycle our leftovers. High-quality plastic, for 
                example, is transformed into low-grade plastic products that eventually 
                wind up at the dump. A targeted 10 percent cut of greenhouse gases 
                and toxic waste, while encouraging, still leaves 90 percent cooking 
                the planet.  
                  
                  "Being less bad is being less bad," he says. "If you are going 
                  100 miles an hour to Canada, but you're supposed to go to Florida, 
                  it's not going to do any good to slow down to 20."  
                  
                  The recycle/downcycle distinction is beginning to take root 
                  in corporate America. Take Interface, a billion-dollar-a-year 
                  manufacturer of carpeting for corporate buildings. The company 
                  instituted a top-to-bottom campaign to root environmental damage 
                  from its operations. "Downcycling just delays the day the stuff 
                  ends up at the dump," says company chair Ray Anderson, who describes 
                  the conversion in his book Mid-Course Correction. "But when 
                  you close the loop, you keep those molecules going indefinitely." 
                   
                  
                  One hallmark of that campaign is the Evergreen Lease, a program 
                  in which Interface leases and then maintains the carpeting for 
                  its clients, the Lewis Center included. When the carpet wears 
                  out, Interface takes it back, not for downcycling into low-end 
                  products; but for recycling: the carpet's high-end nylon fibers 
                  are recycled into new high-end carpet fibers. Thus, the costly 
                  nylon molecules are never lost. This translates into energy 
                  savings for the company and, ultimately, money in the bank. 
                  Since Interface began its ecological turnabout, it has saved 
                  about $143 million.  
                  
                  "Without a doubt it's good business," says Anderson, "and that 
                  is the hook that will attract mainstream business to environmentalism. 
                  You can attract a certain percentage of businesses on the ethics 
                  of the matter, but mainstream business is focused on the bottom 
                  line to the exclusion of everything else."  
               
             
            
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