The Con Gets Social
Oberlin Conservatory of Music Connects with Obies, Friends, Parents, and More on Social Media
by Will Roane '12
Social Media Coordinator
The conservatory’s social media presence evolved from fledgling experiment to essential reading over the past year, offering new ways to deliver Oberlin’s daily happenings to Obies and their admirers all over the world. Whether you wake up in Dascomb or Denmark, it’s now easier than ever to stay connected to this hotbed of tradition and innovation, and the people who make the music happen.
Using myriad apps, features, and other implements of brilliance, we’ve stayed true to Oberlin’s spirit by embracing countless ways to tell the stories unfolding every day on campus via accounts on Facebook, Twitter, and Tumblr. Our mission is to highlight the defining aspects and energy of the conservatory that captured our attention in the first place—everything from masterclasses and concerts by our world-renowned faculty and guest artists to witty posters for junior recitals.
In January, we offered a backstage pass to our 2013 Illumination Tour of New York City, as five ensembles made up of students, alumni, and faculty performed in renowned venues ranging from Dizzy’s Club Coca-Cola to Carnegie Hall. In March, we began our coverage of that quintessential conservatory experience, Senior Recital Season, highlighting the incredible growth of our students.
In April, we introduced Oberlin’s first-ever #obietwitterview, offering a new way for students and alumni to interact and discuss the changing face of the music business—all while bringing additional listeners into the conversation online.
What will the future bring? Sign in and stay tuned. The possibilities are endless.
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